Which Markets AIBO Can Look for as Alternatives to US and Japan Essay

Which Markets AIBO Can Look for as Alternatives to US and Japan Markets - Essay Example Consolidating information from all the above sources, following are the features of AIBO which can be built in addition to the present features – 1. AIBO Facial Recognition – it would be very useful if AIBO is able to recognize its owner’s face. As of the date of the case, AIBO did not have facial recognition features. Users would find it more delightful if AIBO would recognize its owners face and express delight just as the actual dogs or puppies do. 2. AIBO Voice Recognition – similar to face recognition, AIBO owners would also find it very delightful if their robopet would recognize their voice and respond accordingly. This would really delight the users. 3. AIBO Self Battery Recharge – there have been questions raised by AIBO owners (AIBO FAQs www.aibosite.com) if AIBO can detect by itself if its battery needs recharge and would go and plug itself in order to recharge itself. This would remove the last bit of dependency of AIBO on its owner. Possibly this can be done by having the battery recharge through its legs which could connect to a docking station and connect itself for recharge. 4. AIBO Newspaper Collection – AIBO can try to make its habits as close to the actual pet dogs as possible. Many US dog owners have a habit of their pets fetching the morning newspapers. As an added â€Å"utility† expected by US consumers, this can be a very relevant functionality. There can be specially designed AIBO newspaper port where the newspapers would be dropped by the newspaper vendor. This can trigger an automatic detection by AIBO who can go to the port and fetch the newspaper for its owner. 5. AIBO Object Transportation – similar to AIBO newspaper collection, an additional utility can be added for AIBO where AIBO can pick small objects and drop it at the place in the house as suggested by the owner. 6. AIBO Intrusion Detection – as an actual dog many times serves as a watch dog at night and alerts the owners by barking, AIBO should be programmed as an intrusion detection system and if there is a housebreak, then it can detect movement and sound off a siren as well as give the burglar an electric shock or so, thereby preventing theft.

Discussion question week 4 Essay Example | Topics and Well Written Essays - 500 words

Discussion question week 4 - Essay Example rkable example of a company that has experienced that, and discussing the differences of domestic and global marketing strategies (Adamson et al, 2007). A brand is a figure of the features that makes a product exceptional. Every business has its brand. Various businesses attempt, but several fail at building a winning brand. When a company notices that its sales are flagging, it blames it on the brand. The shift of focus has moved from the product-blame to the brand-blame, thus relating to the manner the buyer’s conduct transforms (Ries et al. 2002). Branding is a more effective method of selling products; thus entirely fine products can be unsuccessful because of poor branding. Branding increases the returns but also intensifies the risks. The emotional ties developed by customers and brands ought not to be broken as messing with them results in irreparable damage. A brand acquires strength though the market constantly remains subtle. Coca-Cola ranks top of the list as the most identified brand with a sale of almost 1 billion drinks each day. However, when Coca-Cola stopped the distribution of the original Coca-Cola drink, i t replaced it with the New Coke drink to match up the competition posed by Pepsi-Cola. New Coke hardly made any sales as the consumers rebelled against it (Gobe, 2010). Coca-Cola learnt the hard way that marketing is more than the product. It had simply focused on the taste factor when it was strategizing to build on its product, in the process missing its major brand property, which is originality. Coca-Cola had been the only product in the market ever since its foundation, with the brand name becoming product’s name as well/ Coca-Cola majorly capitalized on its original status in the various promotional campaigns (Cross Cultural Blunders). The launch of New Coke was a contradiction to the marketing efforts by Coca-Cola. It was very misguided confining the brand’s importance to a question of taste. The representation was more important